Based on the research background presented above, the main focus of this research are to find answers pertaining to questions as such:
1.	How does the Raffles Jakarta wedding sales team implement customer relationship marketing to foster their relationship with clients?
2.	How effective are Customer Relationship Marketing on increasing wedding revenue?
3.	What are the outcomes of evaluating Customer Relationship Marketing on increasing wedding revenue?

The purpose of the research is to examine things as such:
1.	To explore the methods employed by the Raffles Jakarta wedding sales team in implementing customer relationship marketing to cultivate relationships with clients.
2.	To assess the effectiveness of Customer Relationship Marketing in driving an increase on wedding revenue at Raffles Jakarta.
3.	To evaluate the outcomes of implementing Customer Relationship Marketing in terms of their impact on boosting wedding revenue at Raffles Jakarta.