Indonesia is one of the most populous countries and known as a country with the largest Muslim majority population in the world, and tends to choose to consume non-alcoholic food and beverage products and this is an excellent opportunity to meet market demands. To introduce this Wiggers product to the market requires a marketing to reach potential customer, and the author using 7C's from Keller (2016) as a tools to create promotional media focusing in Instagram as a social media platform.